Olive Natural Skincare, a natural skincare brand known for its dedication to natural and cruelty-free skincare, has announced its refreshed packaging design for its core skincare lines. The new design reflects the brand’s commitment to real formulations and a bold natural position in an industry that can benefit from authentic transparency. With a commitment to non-GMO and clean ingredients, Olive shows that natural and clean can also be fun.

Since 2001, Olive Natural Skincare has helped consumers realize that natural beauty begins with natural skincare. Now, more than 20 years later, Olive continues to chase the same vision: to make sophisticated, affordably priced, natural skincare available to everyone, produced in the beautiful New Zealand countryside, on the country’s largest privately-owned olive estate.

“Market research told us that consumers are attracted to a new skincare brand firstly through an emotional attraction to the packaging design and wording. We studied existing packaging of natural skincare, and saw that design is dominated by green and white, and by right-angled shapes. We decided to go the opposite way and introduce bright color combinations and use of naïve cutout-type shapes,” CEO Mark Green explains. “These culminate in a Matisse-like garden dreamscape, and create a sense of dreaminess and nostalgia of a summer evening. Our new packaging design is the initial step in building lifelong brand loyalty.”

With over 40 natural products to choose from, ranging from facial and body care to bath and baby products, Olive has created a safe and reliable space in the beauty industry. NATRUE certified natural, Zero Carbon, cruelty-free, Olive continues to be a brand that customers can trust for themselves and the ones they love.